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PROJECT: Kara hired to manage the brand's story through social media strategy, content creation, marketing campaigns and initiatives, digital marketing campaigns and ads, local outreach for media opportunities, influencers, in-store campaigns and more. 

SERVICES+ accomplishments 

    • Social media strategy and management including a clear visual brand story via social media channels with original content creation and imagery 
    • Increased the brand's online engagement rate by 25% within first three months
    • Provided brand awareness through over fifteen partnerships with local brands and influencers for maximum organic exposure 
    • Instagram takeovers and giveaways with an average of 7% increase per giveaway and takeover  
    • Reputation management through online monitoring and measuring Google, Yelp, Facebook, and Trip Advisor 
    • Customer service specialist with quick response rate and daily engagement 
    • Started conversations with local brands which turned into monthly partnerships for events
    • Successfully used social media strategy for monthly in-store campaigns to increase sales and bring in new and potential customers
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    PROJECT: Kara hired to travel across the country from Washington, DC to San Francisco, California on the California Zephyr route to take lifestyle images from the perspective of a traveler during a winter passage. 

    SERVICES+ accomplishments 

    • Conceptualized, styled, shot and edited images 
    • Provided brand awareness through Instagram stories and posts throughout trip 
    • Delivered 300 images for client to use 
    • Images used on brand’s social media channels and website seen by a measurable audience of 700,000 + (combined from Facebook and Instagram)
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    PROJECT: Kara hired to capture, style and shot new Spring collection in lifestyle setting that aligned with the personality of brand and audience. 

    SERVICES+ accomplishments 

      • Conceptualized, styled, directed, shot and edited images images for the Spring 2018 collection 
      • Delivered 75 images for client to use for social media campaigns, website and other digital media use 

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